Yeah that’s great but I really don’t want OLED on an ereader.

Nothing in this message indicates that is the case.

How is it different or better?

In theory it is a horrible idea. No port like this ever works out. An incremental approach has much higher chance of success but will take long.

The wording can be improved, I think “maximising profit” would fix it. Which is obviously what OP meant as we all understand it.