It’s because netflix’ strategy has been to use the vast amounts of analytics they have to design shows that are so incredibly specialized and focused on targeting unseen metrics that they are entirely devoid of substance.
Even buying into their logic that one could do that, they essentially overfit the data. Find a trend? More trend more betterer more moneyer. Doesn’t work very well.
Now to be clear, you’re not of course advocating that Russia do that therefore violating a peoples self determination, right?